On the 18th April, inside one of the most important mall center, Solana, Brosway, fashion jewellery brand opens its first store in Bejing.
The grand opening had a great success of visitors and fashion press. Glamour, trendy, fashionable, all Brosway features, collecting true Italian style.
The opening represents the beginning of the international expansion of the brand for the Far East development.
“We are very happy for the nice welcome of the people and the press – Admits Lanfranco Beleggia, president of Bros Manifatture holding which Brosway brand belongs to – and we are sure that good results will also arrive”.
I would like to get the young Chinese close to the jewelry, not only for gifts and but as an everyday habit. An emotional and,direct , buying: I like I buy.
The first collection landing in the market is made out of jewellery and watches, where the details and the value for money, is making accessory a present for the day use not to give up.
For the retail expansion of the brand a modular layout has been projected which can be adapted to different measures, but making it recognizable around the world.
Pastel colours, natural wood, white walls, cubes, mix lighting design and unexpected visual display.
The peculiarity of the store is also duemto the custom made visual offer, offering a diverse shopping experience which will conquer the Far East Clientele.