Soft colors, natural wood and white walls that conceal drawers by means of all-over texture illusory blocks. Futuristic cubic displays placed at random into the structured wall. A clever mix of light design, display systems and an unprecedented variety of materials.
This is Brosway refresh, the new look of the Piazza San Babila store in Milan, which last year on September 17 unveiled its new look at the Vogue Fashion Night Out event.
The peculiarity of the renewed brand is the result of not only its particular design but also the ability to continually customize its communicative appearance thus offering a shopping experience that is always different and captivating. In fact, during the most fashionable evening of the year, the intelligent use of natural colors was exchanged by multicolor display cases in line with the 5 limited edition rings made exclusively for the event.
Numerous visitors flocked to the new store and took advantage of the opportunity to buy the beautiful, specially painted “total color” steel rings and tone on tone swarovski crystal.
Today the Milan store represents an important step in the brand’s new retail strategy, which aims to achieve a strong and coherent brand philosophy.
Brosway carefully designs its display areas, adopting a revolutionary system of visual merchandising training and visual consultancy, which periodically personalize and contextualize the jewelry and watches in the brand’s authorized fashion jewelry retailers.
An ambitious project that has already had its first successes.
From 27th March to 3rd April, Brosway will be presenting its exclusive, refined jewel and watch creations at Baselword 2014.
The trademark belongs to the Bros Manifatture Group and is renowned for its intense creativity, always presenting new products to a transversal public. Basel will be unveiling both the zirconia-embellished silver 925 collections like Icons, Melody and Brigitte, as well as new products in steel 316L, such as the floral Jasmine and the romantic Rever and Heartbeat.
The brightly coloured watches, named Gitana, will be an unprecedented revelation, as will the new restyled versions of best-sellers T.color and Be Crazy.
The brand comes to Basel boasting an excellent position and good growth on the Germany market, thanks to the development of effective communication on the sales outlet and initiatives and events promoted by the company, with its extensive experience on the Italian visual merchandising market. New markets, which have only recently been approached, like that of the Middle East, are performing well thanks to a shop-in-shop sales system and excellent sell-out responses. Basel therefore looks set to become an essential part of the schedule of this brand as it branches out to internationalisation.
From the most glamour collections of Brosway Jewels, are born new fascinating and chromatic games, for a fashion and custom look. A universe of colours that evoke emotions, stories of daily life and memories of an elegant and graceful world. From the delicate pastel tones to the stronger ones, shiny compositions chases in sophisticated shades creating unique and precious jewels.
Style suggestions to always be perfect and overwhelmingly chic!
Black leather Combination
From the Indian mithology, jewels able to capture dreams. Talismans that release positive energy and safeguard deep meanings. Live again the dreamcatcher legend.
316L stainless steel, gold pvd and black glitter